Mistakes welcome, confidence guaranteed!
At GASP! Beauty, we’re here to make your makeup routine feel less complicated— and a lot more fun.
Founded by award-winning makeup artist Shiree Collier and business babe Amanda Heard, GASP! Beauty was born from the collaboration of a pro artist and a self-proclaimed amateur. Together, they created a tool that makes makeup easier, faster, and flawless for everyone—no matter your skill level.
We’re all about affordable luxury, zero fuss and on-the-go glam. Products that make you... gasp!
Shiree Collier
Co Founder & Creative Director - Award winning makeup artist
Shiree is the visionary force behind the brand—the expert leading product innovation, design, and the overall creative direction. With over 27 years in the beauty industry, Shiree is known for her precision, creativity, and high-profile work spanning the worlds of fashion, beauty, and international superstars, working on iconic events like The Oprah Winfrey Tour, the Emmy® Awards, and the Super Bowl. Her expertise graced major campaigns for global brands & appeared on billboards in Times Square & Sunset Boulevard, & magazine covers such as VOGUE & Forbes. Shiree’s work has earned multiple International 'Makeup Artist of the Year' awards and is known for her innovative approach to beauty.
Amanda Heard
Co Founder & COO - Operational powerhouse
Meet the logistics queen and backbone of GASP Beauty! With over a decade of experience in Compliance and Operations, most recently in the Finance Industry, Amanda ensures that GASP Beauty’s products are of the highest quality and integrity, whilst ensuring the business is managed expertly. Amanda handles the not-so-glamorous (but totally essential) side of beauty. Handling the logistics, compliance, and day-to-day operations that keep the brand running smoothly behind the scenes and keeps the wheels turning.
Her dynamic energy and drive help to make GASP Beauty a brand that resonates with everyone.